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Apple grabbed global headlines on Monday with the announcement that, following a conversation between Tim Cook and Donald Trump, it would be investing over $500 billion in the United States over the next four years and creating thousands of jobs—framing it as “a bet on America.”

But before we break out the champagne, let’s take a closer look. Is this really a bold new direction, driven by smart policies, strategic vision, and Trump’s so-called leadership? Or is it just another example of Apple’s mastery in storytelling—using smoke and mirrors to prop up the former president’s dwindling popularity?

Upon closer examination, the $500 billion figure isn’t as groundbreaking as it seems. Much of it consists of money Apple already spends or had previously allocated. It includes routine expenditures with suppliers across all 50 states, ongoing operations of its U.S. data centers, and investments in Apple TV+ and other domestic projects already in the pipeline. A revolutionary commitment? Hardly—just business as usual, repackaged for maximum impact.

The announcement also mentions a new advanced manufacturing plant in Houston to produce servers for Apple’s AI initiatives. As…